MELBOURNE, June 17th 2011 – Leading high performance sports apparel brand, 2XU, has forged forth in elite sporting circles once more, this time signing a two-year agreement as the exclusive Official Compression Partner of World Triathlon Corporation’s (WTC) global IRONMAN® Series. 2XU will now operate as the preferred supplier of compression apparel at IRONMAN® and IRONMAN® 70.3 events.
As the existing official supplier of Compression to Triathlon Australia, Triathlon New Zealand, international triathlon powerhouse teamTBB, UnitedHealthcare Pro Cycling Team and the Official Compression Partner of the Australian Institute of Sport (AIS) amongst many others, formal alliance with the acclaimed IRONMAN® brand marks a logical next step for 2XU.
“We are excited to partner with 2XU, a leader in the industry,” said Mike Pine, Chief Sales Officer, WTC.
“The quality and technology of the 2XU product will support our participants in their pursuit of peak performance.”
Following extensive testing by independent sports institutes, 2XU Compression has been found to provide an array of physiological benefits to the wearer including improved circulation and heightened agility through to reduced muscle fatigue and damage.
“2XU has invested significant resources toward developing and leading the global understanding of high performance compression products,” said 2XU Director of Sales and Marketing, Aidan Clarke.
“In understanding the undeniable and proven gains for endurance athletes, it’s only logical for us to unite with the IRONMAN® brand that is so synonymous with incredible feats of human endurance.”
With a relentless commitment to engineering world-class garments from fabrics delivering tangible benefits to the wearer, 2XU sets the benchmark in high performance compression. Ongoing testing, research and consultation with professional sporting bodies of such caliber as the WTC are integral to the brand’s winning formula.
2XU (“Two Times You”) was launched in January 2005, and is driven by a relentless company mission to advance human performance through the development of world-leading athletic garments. In its first year, 2XU graced the skin of multiple World Champion athletes and has since formed powerful alliances and key partnerships with World Champions across the globe in numerous sports including Triathlon, Cycling, Swimming, Netball, AFL, Soccer, NRL, NFL and Running. 2XU is also the exclusive Official Compression Supplier to the Australian Institute of Sport.
Founded and based in Melbourne, Australia; 2XU is fast becoming the most technical sports brand in the world. Designed and tested in consultation with industry experts, all garments employ intelligent physiological design, cutting edge performance fabrics and construction. The premium Australian brand is now stocked in multiple countries around the world.
World Triathlon Corporation (WTC) is a Tampa-based company recognized for athletic excellence, distinguished events and quality products. WTC’s growing portfolio includes the Ironman, Ironman 70.3, 5150 Triathlon Series, Iron Girl and IronKids, which have a combined total of more than 180 events worldwide each year. Supported by partners including Ford, Timex, Foster Grant and PowerBar, Ironman is the No.1 user-based sports brand in the world and has been a respected name in triathlon since its inception in 1978.